Vision　"Making Japan's Specialty Energetic!"

After Meiji era, Japanese life style has changed drastically due to many incoming products from the West. Modern amenities from the West has made life style of Japanese very efficient. But on the other hand, many great features of the Japanese customs established through the years has begun to fade away. And specialties of Japan was one of them.

Today, products over flow and now it's in an age where the public seek for not just convenience, but products in high value. (design, brand story, environmental terms, etc.)
And in the last few years, "Wa-Style(Japanese style)" has been a boom.
This kind of trend moves occur, as a result of it's convenience and demands from Japanese society realizing that customary features acquired from the ancient times best suits them.
But still it's demand has not satisfied the craftsmen of Japanese specialties.

Based on specialties, we categorized SPA as one independent well-established business category, to lead making Japanese specialties energetic using our know how.
The ability of brand management and consulting in specialized market, making the most of specialized distribution route in household goods market, producing many "No.1 regional production", making Japanese specialties energetic.

In 2016, we will be 300 year in business and in the years to come, we will not hesitate the changes, advancing to another upcoming 100 years, as a evolving traditional company.